Fisherman's Bay on East Parade has won Best Vegan Fish in PETA's 2026 Vegan Food Awards for its NO-Fish and Chips, which costs £16 on its menu.

Fisherman’s Bay, the fish and chip shop and restaurant on East Parade in Whitley Bay, has won Best Vegan Fish in PETA’s 2026 Vegan Food Awards. The prize is for its NO-Fish and Chips, a plant-based version of the seaside classic.

The animal rights charity announced the winners on 3 November. Its press release names Fisherman’s Bay as one of 15 winners across the country.

What PETA said

Dawn Carr, PETA’s vice president of vegan corporate projects, said the dish “offers diners a delicious taste of the sea without harming a single fish, and is worthy of the top spot”.

On its awards page, the charity describes the dish as a “fish-friendly makeover” of the chippy classic, “served at the coast in Whitley Bay”.

The other category winners are mostly national brands and shops elsewhere in Britain. They include Beyond Meat (Best Burger), THIS (Best Vegan Steak) and Ombar (Best Chocolate).

What the dish is

On the restaurant’s own menu, NO-Fish and Chips sits in a separate “Vegan Catch” section. The menu describes it as a “plant-based twist on Fish & Chips”, crispy outside and flaky inside.

On the menu Price
NO-Fish and Chips £16.00
Vegan sausages £11.50
Meaty vegan burger £12.00
Cod and chips (regular) £16.80
Cod and chips (small) £13.80

The menu says the vegan dishes can be cooked in a separate fryer on request, and asks customers to speak to staff about it.

Who runs it

Fisherman’s Bay is run by the Dhillon family. Its website says the family has more than 25 years in the fish and chip trade, and that its cod is sustainably sourced and its potatoes British farmed.

It is not the shop’s only award this year. The independent Good Food Awards gave it a 2026/27 Gold Seal, which the scheme gives to venues that have won its award three years running.

What it means for you

  • Where: 6 East Parade, Whitley Bay, NE26 1AP, on the seafront corner. It does takeaway and has a sit-down restaurant.
  • Takeaway hours: 11.30am to 8.30pm Sunday to Thursday, and to 9pm on Friday and Saturday.
  • Restaurant hours: 11.30am to 8pm Sunday to Thursday, and to 8.30pm on Friday and Saturday.
  • If you need the dish cooked apart from the fish, ask for the separate fryer when you order, as the menu suggests.

Hours and prices are as published on the restaurant’s website on 10 November. Our directory entry for Fisherman’s Bay has its contact details.